Since 2015, Reebok is the exclusive supplier of clothing and equipment for the UFC, the largest sports organization that annually conducts more than 40 tournaments in mixed martial arts around the world. Together with professional athletes Reebok has developed a unique form for performances and training, as well as a collection of casual clothes with the names of famous fighters and UFC symbols. The strongest fighters of the world - such as Jose Aldu, Habib Nurmagomedov and Ronda Rosie - train and perform in the Reebok outfit at UFC tournaments.

Habib Nurmagomedov is the face of the Reebok brand in the CIS.